Adebayo Solomon
Marketing Data Analyst | Customer Insights Analyst
adebayosolomon0
747@gmail.com
Phone
+44 786 7317722
LOCATION
United Kingdom
adebayosolomon0
747@gmail.com
PHONE
+44 786 7317722
LOCATION
United Kingdom
Resume
Resume
EXPERIENCE
Marketing Analyst
March 2022-Present
A’Bode Resources Consultancy · Full-time
Location: Remote
Technologies: Data Collection & Analysis, Google Analytics, Digital Marketing, A/B Testing, SQL, Python, Microsoft Excel, Microsoft Power BI, CRM Software, Google Ads, Meta Ads, Email Marketing, Web Analytics, Data Visualization.
Responsibilities:
- Conducted comprehensive data analysis using SQL for data cleansing, manipulation, and transformation, unveiling top-performing regions and product categories.
- Analyzed customer data to identify trends and insights, leading to personalized marketing campaigns that increased customer engagement by 25% and conversion rates by 10%.
- Performed A/B testing on marketing campaigns, optimizing messaging and design elements to achieve a 48% increase in click-through rates and a 75% improvement in conversion rates.
- Conducted market research and competitor analysis to identify customer needs and preferences, informing the development of targeted marketing strategies that led to a 20% increase in market share.
Marketing Analyst
February 2021-February 2022
Co-op · Contract
Location: Remote
Technologies: Google Analytics, Digital Marketing, A/B Testing, SQL, Python, Microsoft Excel, Microsoft Power BI, CRM Software, Google Ads, Meta Ads, Email Marketing.
Responsibilities:
- Developed a comprehensive web marketing dashboard using Google Analytics and Power BI, providing real-time insights that led to a 25% increase in website traffic and a 30% improvement in user engagement.
- Analyzed marketing campaign performance using Google Ads and Meta Ads, optimizing ad spend and increasing ROI by 40% through data-driven adjustments.
- Managed and optimized digital advertising campaigns across Google Ads and Meta Ads, achieving a 50% increase in ad engagement and a 40% reduction in cost per acquisition.
- Implemented A/B testing and web analytics tools to optimize sales funnels, achieving a 22% increase in sales conversion rates through continuous testing and improvements.
Customer Insight Analyst
January 2020-February 2021
Amartnow
Location: Remote
Responsibilities:
- Conducted comprehensive data analysis using SQL for data cleansing, manipulation, and transformation, ensuring data quality and reliability.
- Utilized CRM software and Excel for customer segmentation, leading to a 50% improvement in targeted marketing and customer satisfaction.
- Created detailed customer insight reports using SQL and Power BI, providing actionable recommendations that improved customer retention by 20%.
- Analyzed repeat customer behavior and trends, devising strategies that boosted repeat purchase rates by 18%, enhancing customer loyalty and lifetime value.
Digital Marketing/PPC Executive
January 2017-January 2020
Executive Brands
Responsibilities:
- Analyzed campaign performance data using advanced analytics tools, leading to a 25% improvement in overall campaign effectiveness.
- Optimized website content through extensive keyword research, resulting in a 30% increase in organic search traffic and a 25% improvement in search engine visibility.
- Monitored key performance indicators (KPIs) for marketing campaigns, generating comprehensive reports to evaluate effectiveness, leading to a 20% increase in overall campaign efficiency.
- Produced compelling content, including blog posts, social media posts, videos, and graphics, resulting in a 40% increase in engagement across all channels.
Digital Marketing Intern
July 2016-January 2017
BodyStandard Limited
Responsibilities:
- Assisted in setting up paid media campaigns across various platforms, contributing to a 30% increase in revenue.
- Conducted thorough keyword research and crafted compelling ad copy, achieving a 68% conversion rate.
- Analyzed campaign performance metrics and implemented optimization tactics, enhancing campaign effectiveness.
- Generated regular reports highlighting key metrics, trends, and insights, assisting in identifying optimization opportunities and making data-driven recommendations.