Adebayo Solomon

I am a Marketing Data Analyst, Paid Media Executive, and Customer Insight Analyst based in the UK, with 8 years of experience in the marketing field and 4 years dedicated to robust data analysis. I am deeply passionate about translating data into actionable insights that drive informed business decisions. My forte is gathering, analyzing, and visualizing marketing data of all types. I find the story the marketing data is trying to tell then deliver insights and strategies from it for better business decision making.

As a dedicated and detail-oriented Marketing Data Analyst, I bring a comprehensive skill set and a passion for transforming data into actionable insights. My career has been built on a foundation of robust data collection, sophisticated analysis, and strategic implementation, aimed at driving marketing success and enhancing customer experiences.

In my role, I specialize in Data Collection and Analysis, utilizing a range of tools including SQL, Python, R, Excel, Google Analytics and Power BI. My work begins with gathering data from diverse sources such as customer databases, surveys, transaction records, and digital channels. Through meticulous analysis, I uncover patterns and trends that inform critical business decisions.

Customer Segmentation is at the heart of my strategy development. By analyzing behaviors, demographics, and preferences, I create detailed customer segments. This segmentation allows for the development of targeted marketing strategies that resonate with specific audience groups, enhancing engagement and conversion rates. My commitment to Market Research ensures that I stay ahead of industry trends and competitor strategies. By employing both qualitative and quantitative research methods, I identify market opportunities that can be leveraged to gain a competitive edge.

Campaign Analysis is another key aspect of my role. I measure the effectiveness of marketing campaigns using key metrics such as ROI, conversion rates, and customer acquisition costs. This analysis not only helps in evaluating current strategies but also provides recommendations for improving future campaign performance. Creating detailed reports and dashboards is crucial for Reporting and Visualization. I use data visualization tools to present findings in a clear and compelling manner, ensuring that stakeholders can easily understand and act upon the insights provided. Understanding and enhancing the customer journey is a priority for me. Through Customer Insights analysis, I identify pain points and areas for improvement, offering actionable insights to enhance customer satisfaction and loyalty.

In the realm of Predictive Modeling, I develop models to forecast customer behaviors such as churn, lifetime value, and purchase likelihood. By applying machine learning techniques, I improve the accuracy of these predictions, enabling more informed decision-making. Collaboration is a cornerstone of my work ethic. I engage closely with marketing, product, and sales teams to ensure that our strategies and initiatives are aligned. My ability to communicate findings and recommendations to senior management and other stakeholders ensures that data-driven decisions are effectively implemented across the organization.

In summary, my expertise in data collection, analysis, and visualization, combined with a strategic approach to market research and customer segmentation, positions me as a valuable asset to any marketing team. I am committed to using my skills to drive marketing success, enhance customer experiences, and contribute to the overall growth of the organization..

Since 2015, I have developed marketing analysis and paid media execution for over one hundred different e-commerce websites and businesses. During this time, I have executed over seven thousand different A/B and multivariate split tests. I also specialize in creating dedicated landing pages, e-commerce, Google Analytics, conversion rate optimization and helping businesses make more money by improving their conversions using various marketing analysis skills. I am the Marketing Data Analyst & Director of Conversion Optimization at A’Bode Resources Consultancy.

If you ever have a question about marketing data Analysis, please feel free to hit me up via my email or LinkedIn.